| It’s no secret that color helps you communicate. Color makes
things easer to understand. And, it definitely improves your image.
Look at the facts:
Rodale Press found that the use of color on its billing forms increased
first-notice payments by over 50 percent.
Pacific Bell determined that responses increased by nearly 44 percent
when businesses were highlighted with a different color in the Yellow
Pages.
Color increases retention and recall up to 78%
-Auburn & Loyola
College Studies
Color increases willingness to read by 52%.
-Daniel Starch Organization
A collection agency showed a 17 percent increase in the collection
of overdue payments through the use of colored highlighting on statements.
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